通过 朱迪哈里斯出版 5月22日,二千零一十八

How to Win at Content Marketing [New Playbook]

2018年行动手册-封面

To the uninitiated,a content marketing initiative can seem like an old-school,Dungeons and Dragons-style quest.你不断地掷骰子,希望获得足够的信任,可靠性,and experience to persuade your audience to embark on a journey alongside your brand.

当然,performance should never be left to chance.Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and 威廉希尔亚洲唯一官方网站distribution formats that let your ideas work their magic.Choose unwisely and even your strongest content assets might fail.

Every creative asset you produce must be supported by strategic #contentmarketing decisions,约德拉说。点击鸣叫

Having the right guide can mean the difference between achieving your goals and floundering blindly in a damp cave,等待被竞争对手征服。

To lead you along the right path,CMI团队创建了一个新的电子书:打造您的品牌冒险:2018年基本内容营销策略指南.

就像我们过去的剧本一样,本指南充满了新的见解,practical tips,以及我们的最新发现基准,budgets,and trends williamhill中国网站research.And,since digital media technology is evolving,我们添加了新的技术和一流的品牌范例,鼓励您探索新的创意领域。

鼓舞人心的品牌内容营销成功案例

Whether you reached wizard status or are still figuring out what your skills and strengths might be,no content experience your audience desires is beyond your organization's creative grasp.In fact,with a solid plan and a little ingenuity,brands of all types and sizes can craftepic-level content.

Want proof?Look at how enterprising brands found a smart approach to storytelling – no matter the technique:

Social media posts:The Virginia Aquarium's #CuteAnimalTweetOff

The#CuteAnimalTweetOff这是一个很好的例子,说明小组织如何在社交舞台上与大人物竞争,吸引粉丝。这一切都始于一位粉丝在国家动物园的Twitter上看到一张可爱的照片,并挑战当地的水族馆(弗吉尼亚水族馆)分享一张更可爱的照片。这一努力引发了一场嬉戏,with zoos and aquariums across the country chiming in with adorable photos.The #CuteAnimalTweetOff went viral and several major news outlets picked it up.

#水族馆的粉丝们引发了一场全国性的对话。@Joderama了解更多信息>>点击鸣叫

Pre-produced video:Don't Say Velcro,说维克洛®

Preserving and protecting your brand's trademarks is something you should take seriously.但这需要一个特别的粘稠的找一个有趣的方式做生意。钩环紧固件公司VELCRO®set its branding message to music – and hired people to pose as its legal team performing a tongue-in-cheek song-and-dance number.这个教育视频点幽默地指责公众不小心使用了品牌名称——这一问题可能对公司的商标权.

Illustrations/photos:盖蒂图像阿曼达基金会收藏

盖蒂图像阿曼达基金会

Pet adoption is a rewarding experience on its own.But the阿曼达基金会(洛杉矶地区的一个救援组织)找到了一个很好的方法来拍摄受其照管的动物的华丽照片。too.The group partnered with Getty Images to create a stock image collection using the photos the Amanda staff routinely takes in its efforts to help homeless pets find loving homes.对于从收藏中购买的每个库存图像,阿曼达基金会收到捐款。

内容集线器:Capital Ideas

资本创意网站

由于金融公司的资本集团是建立在长期投资基础上的,itsCapital Ideas品牌微型网站不仅仅是报告或分析最新的财务头条新闻。Instead,内容侧重于提供更深入的观点,insights,and answers that help guide investors toward taking appropriate actions with their finances.资本理念不仅为公司提供了思想领导平台,it also provides fuel for its other paid,赚得,以及拥有的媒体计划。

资本一号微站点为其支付的燃料,赚得,and owned media initiatives,约德拉说。阅读更多>点击鸣叫

Online presentations:24张幻灯片

24slides-online-presentation

What's even more powerful than creating online presentations to promote your brand's value?通过帮助你的观众精心制作和增强演示文稿来展示这种价值。24张幻灯片– a team of professional designers – gave away a fully editable,20幻灯片公司PowerPoint模板作为构建subscriber list.要访问模板,消费者只需在弹出的主页上输入他们的姓名和电子邮件,comment"yes,"on a LinkedIn Pulse article that 24Slides posted,或者与其他有抱负的内容创建者共享Pulse文章。

.@24Slides gave away a PowerPoint template as a way to build subscriber list,约德拉说。点击鸣叫

获得关键经验点

下载电子书为了获得更多的灵感,as well as:

  • 21种流行内容类型和分发格式的完整描述威廉希尔亚洲唯一官方网站
  • The latest stats on their usage in B2B and B2C organizations
  • Insights to help you decide whether to include a tactic in your strategic lineup
  • Targeted tips to help you optimize your content's performance

May it serve you well on your content marketing quest.

下载打造你的品牌冒险:2018年基本内容营销策略指南。

And get in-person advice and tips byregisteringfor Content Marketing World Sept.4-7.Do it today for early bird savings (ends May 31) and use code BLOG100 to save an additional $100.

封面图片作者:Joseph Kalinowski/Content Marketing World

作者:Jodi Harris

朱迪哈里斯是内容营销学院的编辑内容与策划总监。作为一个内容策略顾问,Jodi helps businesses evaluate their content needs and 威廉希尔正规网站resources;建设基础设施和运营;and create compelling stories to be delivered across multiple media channels and platforms.在Twitter上关注Jodi@ Joderama.

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