By John Hansonpublished June 28,2018


No,this isn't another article on GDPR compliance.It's about the six do's and don'ts learned (or relearned) from the GDPR-compliance inbox stuffing.Continue reading

By Robert Rosepublished June 11,2018


You can't legalize or"software"your way out of the GDPR challenge.你必须创新,design,and create your way into the GDPR.It's the biggest opportunity in more than a decade for content marketers to become strategic.Continue reading

By Brian Appletonpublished 6月4日,2018

8 Copywriting Techniques to Boost Email Conversions

You don't have time to A/B test every element of your email campaigns.But don't give up on perfecting your emails.这里有八个经过测试的技巧来支持您的电子邮件活动的转换和整体性能。Continue reading

By Marcia Riefer Johnstonpublished March 13,2018

How the Best Newsletters Get – and Keep – Readers' Attention

How do you create a newsletter so compelling people not only subscribe to it but also look forward to receiving and reading it?Scott Monty has a few thoughts on this challenge based on his expertise and his own perusing.Continue reading

By Cathy McPhillipspublished November 26,二千零一十七

5 Steps to Improving Subscriber Data for More Personalized Emails

If you want a more valuable audience,you must know more about your subscribers than just their email address.Learn how CMI gained robust data for almost 50% of its subscribers,以及如何更好地利用这些信息。Continue reading

By Linda Formichellipublished October 18,二千零一十七


关于如何吸引和留住你品牌的电子邮件列表中的人,存在着很多信息。It's hard to find tips on how to actively repel or discourage subscribers.Wait,discourage subscribers?Yes,you should.Read on.Continue reading

By 朱迪哈里斯published October 9,二千零一十七

How to Deliver Emails That Will Increase Reach,Impact,用户满意度

当涉及到提高电子邮件的价值时,多做一点也不伤人。Follow these tips and examples to increase your reach,your impact,and your subscribers' satisfaction with your email content.Continue reading

By Sujan Patelpublished June 26,二千零一十七

How to Write Email Newsletters People Want to Open and Act On

Bad e-newsletters are a dime a dozen.Bad copy,design,or marketing messages won't entice your subscribers to read – or be swayed to act and the ROI will be minimal.Here are nine ways to create newsletters that do get read.Continue reading

By Sujan Patelpublished June 14,二千零一十七

9 Strategies for Using Customer Testimonials in Your Content

williamhill中国网站Research reveals 70% of people will trust a recommendation from a stranger before buying.How are you using that invaluable social proof in your content marketing?Check out these 9 strategies and tips on how to execute testimonials.Continue reading

By Ann Gynnpublished May 30,二千零一十七

8 Things Any Good Marketer Should Know About Email

The most important currency for your content marketing program?It's the email address.The lifeblood opens up your world to understanding the recipient's behavior.以下是您需要知道的,以及如何为您的计划最大化它。Continue reading