定制研究williamhill中国网站

CUSTOM williamhill中国网站RESEARCH
Insights derived from CMI-custom designed surveys,developed in conjunction with brands.


Using Content Marketing to Generate Demand,Create New Audiences
Learn about demand generation specifically from the content marketer's perspective.Which technologies do they use?How much content are they creating for each stage of the buyer's journey beyond creating awareness and interest?他们如何衡量成功?This market brief,based on original CMI williamhill中国网站research and authored by Robert Rose,includes guidance for getting optimal results from content marketing to locate new audiences.

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2000px-LinkedIn_Logo.svgContent Marketing and Sales Alignment: Bridging the Gap
CMI's williamhill中国网站research with LinkedIn shows that content may be the solution that finally bridges the gap between B2B marketing and sales.根据研究,williamhill中国网站highly aligned content marketing and sales teams collaborate and communicate much more frequently than companies with low alignment.他们还能够为内容营销构建更好的业务案例(展示结果)。因此,obtain more budget/威廉希尔正规网站resources.View the complete report here,which includes best practices for achieving content marketing and sales alignment in your own company.

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ion_logoThe Symphony of Connected Interactive Content Marketing
In 1Q2017,CMI repeated its 2016 survey on interactive content marketing.This paper reports on the findings,showing how,when,and where marketers are using interactive content.Our conclusion?The use of interactive content will only continue to rise.阅读本文,了解有关开始或扩展和连接交互式内容使用的提示。

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ion_logoDeliver Peak Experiences with Interactive Content
Fifty-three percent of marketers CMI surveyed in 1Q2016 use interactive content,and 75% of those users say they will use more in 2016 vs.2015。查看本白皮书,了解使用交互式内容的其他关键发现和最佳实践。

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advance_ohio是本地广告新的黑色吗??
Results of a 2015 CMI survey that asked content marketers how they are using native advertising for content marketing purposes.The report provides guidance for incorporating native into a content marketing strategy.

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有活力的Start Smart,Scale Up,通过视频脱颖而出
This 2015 CMI study revealed how content marketers manage the business aspects involved with creating videos for content marketing purposes.这些发现揭示了使用视频的动机,outsourcing vs.in-house production habits,budget allocation,还有更多。

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PRNewswire-1推广内容营销:组织付费媒体音乐会的时机
A 2014 CMI survey explored how content marketers use paid methods to distribute content.报告的重点是最成功的受访者如何设定付费分发的目标,并利用它来培养受众。威廉希尔亚洲唯一官方网站

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CUSTOM WHITE PAPERS
CMI-authored white papers based on secondary williamhill中国网站research,conducted on behalf of brands.


adobe_and AC_logo_comboWebinars: They're Not Just for Leads Anymore
This study explores the reasons why webinars are not being used more often — even though marketers consider them to be among the most effective content marketing tactics — and the ways they can be used more successfully.

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Widen Red Gray Logo RGB (1)Digital Assets Should be Agile,Not Fast
How agile teams,assets and processes create collaborative content,better brands and faster content marketing.

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Widen Red Gray Logo RGB (1)Great Visual Storytelling Takes a Village
四个CS如何协作,customize,communicate and connect – help the community of the business manage digital assets.

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北方平原标志数字资产管理:三张百事通内容营销展门票
我们看到品牌遵循的三个最佳实践是为了在数字资产管理的新世界中做好准备并取得成功。

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北方平原标志使用DAM将内容营销提高到11
Delve more deeply into the process of digital asset management — and the best practices that can help a brand get more out of moving to a more collaborative environment.

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Interested in partnering with CMI on an original williamhill中国网站research project?Contact Karen Schopp,sr.strategic account manager,在 Karen.Schopp@williamhill正规网站ubm.com.